India strategy stumbles as Apple loses key sales executives

Apple has a market share of about 2% in India and sold just 3.2 million iPhones in 2017, according to  Counterpoin Research.

Apple Inc. has lost a trio of pivotal executives in India in recent weeks as it struggles to boost iPhone sales in worldsw fastest growing major smartphone market.

Among the executives who've departed are its national sales and distribution chief, the head of its commercial channels and mid market business, and the lead of telecom carrier sales, said the people, who asked not to be identified discussing internal matters.

Apple's Indian sales team is now undergoing a restructuring, one of the people says.

One reason of decreasing a market in India, where high tarrifs price tags of imported gadgets such as the iPhone and consumer gravitate towards cheaper alternatives form the brands likes of Xiaomi corp. And Samsung Electronics Co.. Instead the company resorts to marketing iPhone that are few generations old and doesn't manufacturer its  latest model domestically, so, incurring import levies

Its inability to grow the business and single-digit market share stand in stark contrast to the publicly upbeat comments of Chief Executive Officer Tim Cook, who’s used phrases like “very bullish” and “very optimistic” when speaking about the Asian country.

The world's most valuable company has stepped up its activity of late, setting up an app accelerator and mapping a development centre,while starting from mid 2017 to assemble some of its older models in the country. But it needs to do more ; Shah said.

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