Google is breaking up with its premium YouTube Red services into two new offerings. First, a YouTube music streaming service, available either for free with ads or for $9.99 per month. Second is YouTube premium for original video content,costing $11.99 per month.
YouTube Music is Google’s most direct competitor to spotify yet, coming with an reimagined mobile app and a new desktop player, both of them designed specially for music. The YouTube advantage, argues Google, is that it will combine all the official versions of songs with access to thousand of related playlists, remixes, covers,live versions, and of course, music videos. Google’s AI mastery is also being integrated into YouTube Music,with the promise that the app will discover song either by lyrics or just a general description.
In terms of pricing, YouTube music will be a direct match to all the major music streaming platforms already available, costing $9.99 for the premium version,which adds background listening,downloading and an ad free experience to the free option.Anyone who already have Google play music subscription gets YouTube music as part of that membership. Play music isn’t going away yet, though it’s hard to see what future purpose there will be google sustaining two services and apps that overlap to quite such a degree.
The $11.99 YouTube premium gets you everything inside YouTube Music plus access to the YouTube Originals library of video content.Google promises it’ll expend the originals selection with “more,bigger original series and movies”, including comedies,dramas, reality serials and action adventure shows from the UK,Germany,France,Mexico and other countries. With YouTube premium, you’ll be free of ads able to play videos in the background and download them for offline playback.
YouTube premium is the new name for YouTube Red, and Google is doing something nice for subscribers by not asking them to pay the new higher price.In countries where Red is already available, you can secure the $9.99 price by signing up now, before YouTube premium has rolled out.
YouTube Music starts rolling out on Tuesday, May 22nd, to the existing YouTube Red markets, with the small addendum that in South Korea Google will only be offering a $9.99 YouTube premium service. The other country name will also get YouTube Music in the coming weeks.