Reliance Jio Will Offer Its Subscriber Digital Coupons To Buy Goods At Kirana Stores 

Reliance Industries chairman Mukesh Ambani is the man who has his finger on the pulse of Indian consumer. In a speech at the Economic Times Awards for Corporate Excellence recently, Ambani said when the fashion was to invest abroad, Reliance took a contrarian bet to invest Rs 3.5 lakh crore in India and that has paid off handsomely. 

Ambani was talking of his telecom venture, Reliance Jio, that disrupted the sector with freebies and a flood of cheap data.
After the smashing entry of Reliance Jio, Ambani is making another contrarian bet. When retail companies are logging into India, Ambani is betting big on Bharat. Amazon and Flipkart may be putting billions of dollars in e-commerce wars, Ambani plans to ride high on the corner shops—the small kirana stores. 

For the retail biggies, the mom-and-pop stores could be dying but for Ambani they are an ambitious business opportunity. For his retail foray, Ambani is neither spending money nor dirtying his hands with delivery issues. All he plans to do is link manufacturers and kirana stores to his Reliance Jio customers and mint money. 

Reliance Jio will offer its subscribers digital coupons to buy goods at Kirana stores at discounted rates. 
*Above info. can be change further.

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